Right Content. Right Reach.

Unlock audience engagement potential with Relevant Reach’s  insightful analysis, combining demographic insights and customized content delivery while ensuring audience privacy. Maximize campaign effectiveness through market understanding and on-the-go support, catering to diverse needs beyond marketing.

Who can use Relevant Reach?

Why Do I Need Relevant Reach?

Maximize Email Opens and Dashboard Data Insights

  • Enhance your marketing efforts with high email open rates through consultancy bookings and targeted survey distribution.
  • Maximize dashboard data to understand your market deeply, ensuring conversions and desired actions.
  • Serve audience content they want, eliminating annoyance and fostering deeper audience understanding.
  • Access on-the-go support to utilize dashboard data effectively, revolutionizing audience engagement strategies.

How it Works

Survey

Segment

Send

Succeed

Success Stories

Transform Your Email Marketing & Reduce Paid Media with Relevant Reach (sm)

Relevant Reach partners with top email marketing providers like Mailchimp and Hubspot to help you seamlessly integrate and manage your segmented lists. Our personalized strategy sessions and customized service packages offer expert guidance on everything from list integration and survey launches to crafting compelling subject lines. Book a demo or session with us to experience our comprehensive support and achieve your email marketing goals.

Seamless Integration:
We download your segmented list and ensure the right audience receives the right content.

Personalized Strategy Sessions: Opt for our 1:1 strategy sessions (a la carte option) to integrate your list with other service providers you use.

Expert Guidance: Not sure how to integrate your list, launch a survey, or craft compelling subject lines? Book a demo to explore our customized service packages.

End-to-End Support: From segmenting your list to determining the best send times, we guide you every step of the way to ensure your success.

Pricing

Choose a Service Plan That Works for You!

Relevant Reach currently offers service-based contract plans but will soon launch a self-serve platform, which is currently in development. Sign up below for advance access and product launch information!

Subscription Pricing

Ready to Reach Out?

Relevant Reaches offers several advanced features to boost your marketing efforts. Interested in our annual service plans or one time options? Not sure which is best for you? Book a call with one of our Reach Out Consultants today!

Want info on our coming soon subscription based platform?
Sign up now to get alerts and be the first to know when our self-serve platform is ready for launch! Email info@relevantreach.io for more information.

FAQ's

I'm not sure anyone will take my survey, how can you help?

We recommend you distribute your survey through your social media or email accounts. In our packaged tier pricing we offer a wide range of additional fee-based survey distribution services. If you require more assistance beyond what we provide, you can book additional reach out sessions with the guidance or assistance of our preferred vendors and partners via Relevant Reach. Additionally, you can book one-on-one REACH OUT strategy sessions à la carte in our Amplify and Impact service plans. 

Will you send the survey out to my email list or contacts for me?

No. Due to compliance reasons with multiple service providers, we do not encourage you or allow us to import or manage email lists, or your email marketing accounts. Nor do we function as an email service provider. However, we do offer consultations during our reach-out sessions on best practices for using email marketing service providers. Our parent company, Dowden Consulting LLC, along with other qualified partners or our preferred vendors, can offer these services. We discourage list buying, as it often involves third-party data rather than first-party data. Instead, we recommend building your list organically through our Amplify or Impact packages. Relevant Reach is designed to help you achieve quality, targeted content for your audience. For any questions about list management, please contact us at info@relevantreach.io.

What are 'Reach Out' sessions used for?

‘Reach Out’ sessions can also be used for strategy meetings designed to help you understand and create effective content for your audience. With our consultants, you can tailor content for various platforms, identify audience interests, and develop targeted messages. These 1:1 Zoom sessions, available exclusively in the Amplify & Impact packages, provide real-time assistance. Connect and Engage packages do not include this level of support.  In addition, you can book a one-off ‘Reach Out’ session for $150 per hour if you purchased only the “Connect & Engage” package. These sessions assist with survey question formations, incentive/offer advice, dashboard data interpretation, and customized content creation from your dashboard(s). You can book a one-off session once you have completed your first session if you purchased only the ‘Connect & Engage’ package. Pre-paid ‘Reach Out’ sessions can be booked byclicking here

What is a segmented audience list and what data will I/we receive?

A segmented audience list is a group of potential customers or clients that have been divided into smaller, more specific categories based on shared characteristics or behaviors. This segmentation allows for more targeted and effective marketing efforts.

With our services, you will receive segmented audience data that includes advanced information across various categories based on your survey questions in our Amplify & Impact packages. This comprehensive data will enable you to own your first-party data and tailor your marketing messages and strategies to each segment, effectively meeting the needs and preferences of different groups within your overall audience.

Demographics (age, gender, income, education, occupation), Geographics (location, region, urban vs. rural), Psychographics (lifestyle, values, interests, attitudes), Behavioral (purchasing behavior, product usage, brand loyalty), and Technographics (technology usage, preferred devices, software, apps)

What’s the difference between "relevant curated content" in the Amplify option compared to "relevant curated content for email and social" in the Impact option?
In Amplify, curated content is tailored for email marketing, while Impact includes both email and social media content based on your dashboard data. Whether you need content for emails, social media ads, or organic posts, our tools help you create effective material. Our content tools analyze your data, suggest relevant content, and score it to perform above 80%. This ensures your subject lines and content capture your audience’s attention effectively.
What additional dashboard views compared to those provided in Connect & Engage?
If you need separate dashboards for multiple surveys, additional views are available. The ‘Connect & Engage’ package allows for multiple surveys and dashboards, while the Impact package supports up to two dashboards. For example, you can use one dashboard for a questionnaire and another for a waiver, or conduct separate internal and external surveys. This helps in maintaining different audiences, such as B2B and B2C, and provides clearer insights.
How does Relevant Reach (SM) ensure legal compliance and data privacy when providing audience-segmented lists?

Relevant Reach prioritizes legal compliance and data privacy by adhering to the following practices:

  1. User Consent: You must provide Relevant Reach (in written form ) a specific explicit consent from respondents for collecting and using their email addresses, names, and phone numbers for your marketing purposes. We are transparent about how their data will be used and ensure they opt-in using a basic sweepstakes legal description. Not all states (example, California and New York) have the same laws and rules as other states do. We encourage you do the same but we are not a legal service provider. 
  2. Data Privacy Regulations: We comply with data privacy laws and regulations such as GDPR (General Data Protection Regulation) in Europe, CCPA (California Consumer Privacy Act) in the U.S., and other relevant local laws. We recommend that you allow your respondents to access, correct, and delete their data as required before you receive your segmented list. We are not a legal service provider. 
  3. Data Security: We implement robust data security measures to protect the information we collect and store from unauthorized access or breaches. We encourage you do the same but we are not a legal service provider. 
  4. Marketing Communications: We adhere to email marketing laws internally at Relevant Reach (sm) such as the CAN-SPAM Act in the U.S., ensuring clear identification of the sender, a way to opt out, and truthful subject lines. We encourage you do the same but we are not a legal service provider. 
  5. Data Minimization: We collect only the data you need for your specified marketing purposes and we encourage it to be used solely for marketing purposes. We encourage you do the same but we are not a legal service provider. 

By following these principles, Relevant Reach (SM) provides audience-segmented lists for marketing purposes while respecting respondent privacy and complying with applicable laws. For more details or specific inquiries, please contact us at info@relevantreach.io

How can the Amplify and Impact sessions and content suggestions benefit my business?
Both the Amplify sessions and Impact content suggestions are designed to provide targeted, actionable insights that help you optimize your marketing strategies. The Amplify sessions offer personalized guidance on creating impactful marketing content and effectively segmenting your audience, while the Impact content suggestions provide ready-to-use, high-quality content tailored to your audience’s preferences. Together, these resources empower you to achieve better marketing outcomes and drive business growth.
Can I see examples of how these sessions and content suggestions have helped other businesses?
Absolutely! Our success stories showcase real-life examples of how businesses have benefited from the Amplify sessions and Impact content suggestions. These stories highlight the tangible results achieved, such as increased engagement rates, improved customer segmentation, and more effective marketing campaigns. By leveraging our expert guidance and curated content, you can expect to see similar positive impacts on your own business.
Do you create my Sweeptakes Rules, Terms & Conditions, & Privacy Policy?

No, any surveys offering an incentive or giveaway with cash or similar value must be provided before your survey can go live. While we have a preferred list of vendors to help you achieve these results, Relevant Reach does not provide legal advice or related services. You are responsible for supplying Relevant Reach with your Terms and Conditions before releasing any surveys.

How do I get started?

Getting started is easy! Simply book a demo to which pricing tier package from above can benefit your business. Our team will guide you through the process and help you choose the best pricing tier for your needs. 

Why Do You Need a Privacy Policy for Surveying or Collecting Data?

What is a Privacy Policy, and why is it important for my business?

A Privacy Policy is a legal document that explains how your business collects, stores, processes, and shares personal information from users. If your business is collecting data through surveys or any other means, a Privacy Policy is crucial to ensure transparency and trust with your audience. It also helps you comply with various data protection laws and regulations.

Do I legally need a Privacy Policy if I collect personal information?
Yes, most countries require businesses to have a Privacy Policy if they collect personal data. Laws like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S. mandate that businesses clearly disclose how they handle personal information. Even if your business is not based in these regions, if you’re collecting data from residents of these areas, these laws could still apply to you.  Technically ok, but realistically no – such laws only apply to large-scale businesses.
What kind of information is considered personal data?

Personal data can include any information that can identify an individual, such as names, email addresses, phone numbers, IP addresses, and even survey responses if they can be traced back to an individual. If your surveys gather any of this data, you need a Privacy Policy to outline how it will be handled.

How does a Privacy Policy build trust with my audience?

A clear and transparent Privacy Policy demonstrates to your audience that you take their privacy seriously. It helps build trust by showing that you are responsible with their personal data and committed to protecting it. This trust can encourage more people to participate in your surveys or provide data, as they will feel reassured about how their information is being used.

What should be included in my Privacy Policy?

A comprehensive Privacy Policy should cover:

  • What data you are collecting and why
  • How the data will be used and who will have access to it
  • How the data will be stored and protected
  • How long the data will be retained
  • What data you sell or share, and for what purposes
  • The rights of your users regarding their data (e.g., the ability to access, correct, or delete their information, and the right to opt out of future collection)
  • How users can contact you with questions or concerns about their data
What are the consequences of not having a Privacy Policy?

Without a Privacy Policy, your business risks legal consequences, including fines and penalties, depending on the applicable laws in your region. Additionally, not having a Privacy Policy can harm your business’s reputation, as users may be reluctant to provide their personal information if they don’t understand how it will be used or protected.

How do data protection laws affect businesses that survey audiences?

If your business conducts surveys that collect personal data, you must comply with data protection laws such as GDPR, CCPA, or similar regulations in your jurisdiction. These laws outline specific guidelines for collecting, storing, and sharing personal data, and failure to comply can lead to severe financial penalties.

What are the benefits of having a Privacy Policy beyond compliance?
In addition to ensuring legal compliance, a Privacy Policy can:
  • Enhance your credibility with customers and partners
  • Protect your business from potential data-related disputes
  • Increase participation in surveys or data collection efforts by reassuring users that their data will be handled responsibly
How often should I update my Privacy Policy?

Your Privacy Policy should be updated whenever there is a change in how you collect, process, or store personal information, or when new regulations come into effect. Regular reviews of your Privacy Policy ensure it stays current with your business practices and legal obligations.

Where should I display my Privacy Policy?

Your Privacy Policy should be easily accessible on your website or any platform where you collect data, including on surveys or forms. You should also include a link to the Privacy Policy before users submit their personal information, ensuring they are fully informed. Having a Privacy Policy in place is not only a legal requirement for businesses that collect data but also a best practice that fosters trust and transparency with your audience.

Once I establish a privacy policy, how do I administer it?

First and foremost, you must adhere to your own privacy policy; to do otherwise risks violating state and federal consumer law.  Second, some state privacy laws require businesses to refrain from selling or sharing personal data except via specifically-worded contracts that protect personal data even when it is shared.  Third, you must implement policies designed to protect the data you collect, and inform users if it is breached.